Pacific Hydro is a pioneering company, entering the clean energy industry in search of a real impact in the future. Resonance is defined as the effect of a sound or action that is prolonged or amplified by repeated repercussions. It is that which impacts. In this sense, Pacific Hydro seeks to generate actions with impact that resonate. That really affect our future. May they grow and continue over time, always preserving their pioneering spirit.
Under the concept of “Resonant Pioneers”, the graphic system represents impact through a visualization of resonant waves that come from natural energy. Energy which can’t be seen but senced. The general system is composed of squared modules used for composition that go from largest to smallest representing this movement. The illustrations represent energy itself as well, designed as complementary elements to enrich the graphic system with a unique style.
Under the concept of “Resonant Pioneers”, the graphic system represents impact through a visualization of resonant waves that come from natural energy. Energy which can’t be seen but senced. The general system is composed of squared modules used for composition that go from largest to smallest representing this movement. The illustrations represent energy itself as well, designed as complementary elements to enrich the graphic system with a unique style.
PACIFIC HYDRO GRAPHIC SYSTEM
2022
Graphic system
Illustration
2022
Graphic system
Illustration
GRAPHIC ASSETS
These graphic elements were created to complement the visual system inspired by natural energy resources (wind, hydroelectric, and solar energy). The illustrations reflect the way energy emerges from this elements (or nature itself), the way it moves and grows from them, creating a link to to the concept of resonance.
ICON SET
COMPLEMENTARY ILLUSTRATION
The illustration style as a complementary element reflects the principles of the brand through a more modern and minimalist style, which facilitates its integration with the rest of the graphic system. Generates the perception of innovation, modernity, and excellence.
