MONO is a baby’s clothing brand that exists to remind us that beauty is to be found in the simplest things. Babies don’t need ornaments to look good, because it's their pure and essential  nature what makes them unique. Being parents is about discovering that the tiniest thing can be the most precious: a smile, a gesture, a mark, a movement... all these little things seem to become a source of happiness without comparison. That is why this brand is inspired in nature at its most elemental, seeking balance between its imperfection and the minimalism that characterizes the brand. That is why the 4 elements of nature represent the main values of the brand: Love, freedom, simplicity and balance.

Mono:Encanto en lo esencial,
2020

Visual Identity
Naming
Ilustration