MIUT is a brand focused on creating wellness kits for the rituals of daily life. Its objective is to transform the concept of "well-being" that has recently become generalized and seems to be losing its meaning. Miut believes that wellness can be as simple as a good cup of coffee, a good shower, or a good breakfast, so she cuts to the chase, ditching all the clichés to focus on what's important. The design seeks to elevate these simple everyday moments of life and transform them into glorious moments where people can find well-being. When the mind is able to dissolve its own thoughts to live in the present, being able to stop, appreciate the moment and enjoy the silence, is where we find our true wellbeing.

MIUT: Revoluciona tu interior, 2021

Visual Identity
Art Direction
Illustration

Photography by: Ortegón