Cialta is the good meat company. It works for creating a good product both with the world and for people's well-being, in a world where tasting good it’s not longer enough, but also needs to actually BE good and accessible. The visual identity reflects its traditional yet modern, caring and passionate personality. By creating complementary illustrations and a raw photographic style (with a hint of vintage)   the visual system aims to generate a trusting and honest feeling that reflects a great quality of products but also a sense of care and innocence. All the elements construct a new world. One where we can still find honest products, responsible with the planet, with my well-being....and just simply good for everyone.

Cialta,
2021

Visual Identity
Ilustration
Packaging